Task 1.2

The requirement for this task was to write a memo (which we found out was essentially a small report) to Anne and Elizabeth, potential clients seeking advice in relation to establishing a website to sell hair-care products.

Greetings Anne and Elizabeth,

In response to your request for advice in relation to your online shop; your idea has excellent potential for success in the online environment, but exposure is critical.

Good choice of domain name is a sure requirement, but may become expensive if the domain name you are considering is already owned. Alternative domain names should be considered to ensure success. The prospect of purchasing a place in Google’s sponsored results may also need to be considered to increase exposure nationally and possibly internationally. It may also be appropriate to purchase advertising space on websites where your target audience spends their time online, such as an online forum.

The design of your webpage also forms a critical part of your businesses potential success. Your site must be easy for your customers to navigate and use. Difficulty in these areas will ultimately result in customers leaving your website for another which may be offering similar products. The way that your website looks is also important, but should not be key focus during design. Many studies have proven that a more usable website is often better than one that looks good.

I believe that your idea can be nurtured into a thriving business with the aid of my web design and implementation expertise.

Sincerely,

Justin Robins. 

Although I didn't feel that this task was particularly difficult, I'm sure I can improve my use of language and my content as my skills in this area progress.